Partner Management – At eTECH Channel, the partner relationship is the core of our business. We build, maintain, and manage sound relationships with our partner community so that we can drive revenue for our customers. We effectively communicate the requirements, expectations and benefits of each customer’s partner program.Our enablement teams ensure that our partners have everything they need to be successful at selling our customer’s solutions. They facilitate growth by helping to identify new business opportunities and are responsible for helping partners sell programs, solutions and services to existing or prospective clients.
Prospecting – Identifying the right audience to sell your products and services can be challenging. We profile our partners to make sure they are successful at getting your product in front of the right target market.
Sales Engagement – The engagement model starts with product training. We articulate our customer’s value proposition to ensure that our partner’s sales teams are well equipped to identify prospective clients. Once a prospect has been identified, our enablement team will work with the partner to ensure they have all the proper resources at their disposal to move the sale forward. These resources may come from the Vendor or from eTECH Channel.
Pipeline Management – A healthy pipeline ensures a successful sales campaign and we manage our partners to a 5X pipeline to drive that success. Our partner enablement managers track every deal from initial point of contact and consistently update where it is in the sales cycle. We coordinate all support to move the prospective deals through the different stages of the sales cycle until closed.
Product Demos – Great marketing material is a must, but sometimes it is the product demo that can make or break a deal. Our engagement teams work with our partners to determine when a demo is appropriate to drive an opportunity. We will coordinate and align all the proper technical resources needed for a successful demo. Once the demo is completed we will work with the partner’s sales team to answer customer feedback and how to move the deal forward.
Close – The most important part of the sales process and the ultimate factor in any successful sales campaign is closing the deal. Our engagement teams work closely with our partners to make sure they have every resource they need to close the deal. Once closed, we will work with the partners to ensure their clients have a successful customer experience with the product.