Fred Pursell’s focus on global marketing, sales channels and business development for Information Technology spans three decades, three technology revolutions, and six continents. Fred has served in senior marketing management roles with software industry leaders Microsoft and Autodesk, co-founded digital media firm Creative Works, and worked with a diverse group of technology entrepreneurs.
As a consultant Fred has worked on strategic marketing, channel development and e-commerce projects for IBM, Intel, Microsoft, HP, and Oracle as well as early stage venture capital-funded technology start-ups. He serves as Adjunct Professor at the University of Washington teaching Global Marketing, Digital Marketing, Business Consulting and Applied Strategy.
Fred has a B.A. in Economics from the University of California at Berkeley and a M.A. in International Studies from Johns Hopkins University. He is a Microsoft Certified Professional (MCP) and is proficient in French and Italian.